Promotional gifts have become more and more popular in the last couple decades. In a 1991 study sponsored by PPAI, less than half of the participating businesses had given corporate gifts. Compare that to 2007, when about 84% percent of the surveyed companies gave business gifts. Clearly, this is a trend that has caught on. But why?

Business gifts take advantage of perhaps the most powerful word in the English language: free. Offer someone something for free, and you’ve immediately got their attention. This makes it an excellent way of building relationships and boosting business.

Check out our blog article > Few ways promotional gift-giving benefits your business.